Jan 20

Luxury Dubai Hotel, Jumeirah Emirates Towers Obtains Green Globe Certification

Following a sustainability audit, five star Jumeirah Emirates Towers, one of many luxury Dubai hotels gracing the emirate’s popular Jumeirah district, joined the list of over 800 Green Globe Certified businesses around the world making it the first of the Jumeirah Hotels and Resorts Group to be accredited with such a recognition. As part of its own Corporate Social Responsibility (CSR) programme the Jumeirah Emirates Towers has been making consistent efforts to develop its eco-friendly policies and as a result the hotel was able to achieve an impressive score of 85 per cent compliance against the Green Glove Standard for Sustainable Travel & Tourism.

Some of the notable green initiatives employed by the Jumeirah Emirates Tower include energy saving, water management as well as automated systems with the capability of monitoring and controlling the usage of air conditioning and other electrical devices as the hotel guests come and go out of their rooms.

Unlike many other hotels in Dubai, the Jumeirah Emirates Towers sustainability measures are not limited to those on their luxury Dubai holidays but also extend to guests on business trips with their Daily Environmental Package specifically designed for business meetings held in the hotels conference rooms. Under this package, business guests can opt for filtered water in decanters as opposed to the traditional individual 300 ml plastic bottles for example. Tenants of the Office Tower have also been part of the green trend with the hotel signing up to the office of the Prime Ministers Green Vision initiative which seeks to ensure that all employees observe best practice for environmental conservation.

The hotel management was keen to note that the green ethic has led to significant cost savings for the Jumeirah Emirates Towers. The simple act of dimming the lights in recognition of Earth Hour, which the Towers will once again observe this year on 31st March 2012 from 8:30 pm to 9:30 pm, makes a difference to the energy consumption of such a large scale luxury hotel. A notable impact on any business bottom line may well encourage other luxury Dubai hotels to follow suit in the future and promote sustainable tourism.

Green Globe is a U.S. based global certification body for sustainable tourism and its a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation.


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